| when sparks fly - - - - - - - - |
2 | |
| executive snapshot - - - - - |
8 | |
| in the wild to build traits - - |
9 | |
| what is ifculture.com - - - - |
10 | |
| next issue - - - - - - - - - - - - |
10 | |

When Sparks Fly
Jesse Engineering Goes Wild
BY JOSEPH COPLANS
Jesse Engineering, in Tacoma, Washington, is one of the few remaining companies making a profit by engineering massive things out of steel. There is no assembly line here, everything Jesse Engineering builds is custom: Massive round modules for the jostle-free carrying of spy satellites, entire bridges, docks and ramps; a massive steel washer for a pulp mill designed to save millions of gallons of water; a degausser (demagnetizer) for a nuclear submarine - all steel behemoths weighing up to 600 tons and fitted together like something between a choreographed chorus-line kick and a precision Swiss watch. It's dangerous work. It's a highly competitive industrial arena, and the expenses to |
engineer and manufacture it all are off the charts. Just imagine working for Jesse Engineering as a sales person...think of how eerie it would feel to have your sales bid and estimation budget approved for a major job. You'd have to wonder, did you get it right-within a thousandth of an inch? If not, you could be liable for a budget change equal to the cost of paying for every college age kid in Rhode Island to go to law school. Yet Jeff Gellert, Jesse Engineering's President and first leader from outside the family, was always in awe of what he calls the ‘think then act' culture of the company. He called the accomplishments of the firm ‘miraculous'. But he knew there was a heavy emotional price paid for this super-charged can-do performance model. |
|
Gellert, an engineer who joined Jesse Engineering as a project manager 25 years ago, recognized the toll stress-related problems had inflicted on Jesse Engineering's staff. He knew the pressures to oversell or over-promise were the causes of that systemic stress. It was Sales versus the Estimators, versus Quality Control. Resentments were rampant. Emotional shut-downs led to the destruction of what Gellert cared most about providing, the ability for his team to have hope and to have the emotional freedom to tell the truth. Gellert's foremost goal was to provide people an emotionally safe place to work. Within that safe arena, he would find and cultivate Jesse Engineering's next wave of leaders. But first, he would have to reconnect to something that had
|
been a major influence in his own life... Jeff Gellert grew up spending his summers in camp. Unlike the camps of today, Jeff had huge responsibilities: he lived with fifty kids; they pumped their own water, cared for animals and gardened for food. He kept barracks clean and negotiated bullies. He learned how to manage people who were only competent in a few areas, and he learned to deal with boys who thought they were too smart for everyone else. At 14, he led a group of boys clear across Vermont, from Massachusetts to Canada - 277 miles - without adult supervision. WANT MORE STORIES ABOUT CULTURE CHANGE SUCCESSES? JOIN OUR LIST
|
|
He assigned duties such as map work and meal planning. Camp shaped his sense of independence. It created a relationship pathway connecting the wilderness and leadership vision. "Never was there any tolerance for untruth," recalled Gellert. In 1999, Gellert thought about sending his employees to camp. "Getting out on a river raft sounds cool...but what's a girl going to teach us about welding?" a team-member asked Gellert in reference to the newly hired Moe Carrick of Moementum Consulting, an expert in leadership and experiential team building. Surely, Gellert danced around that question. He knew Carrick would have to answer that question herself - a formidable challenge for anyone working with burly steelworkers.
|
Moe Carrick proved herself quickly that first day on the Salmon River: Engineers are capable of designing superb water guns, and Carrick was sprayed relentlessly. It stopped being fun at one point when she was pushed into the water. Undaunted, she asked the antagonist for a lift into the boat. He unwittingly stretched out his hand and was yanked into the river by the force of her leveraged pull. She got him to fall in? Wow, said the witnessing team members...wow. Carrick could tell by the jovial sarcasm some of them were apprehensive about the rapids. She let them know that truth and listening was what mattered. "I told them that they were in charge. ‘What do you mean we're in charge?' they asked me," recalled Carrick. |
|
This was a rafting trip, sure. Yet, this wilderness engagement was designed to mirror the everyday struggles the Jesse Engineering team encountered at work. Class II, III and IV rapids are frightening for any first-time rafters. Anxiety washed over the team. Careening down the river, they had to work very hard to navigate the raft. They ran into failures. There were arguments. These controlling engineers weren't in control. When they chose where to camp for the evening, the conversation found its focus: "When I need to get the product from the plant, I get angry when I can't get what I need." And, "How'm I supposed to deliver on an over-promise when all they care about is ‘time?'" Or, "I can't control your job, so I can't really control quality, can I?" |
This foundational rafting trip designed by Carrick and Gellert was the first of many engagements that methodically changed the Jesse Engineering culture in the next 10 years. FOCUS ON THE RIGHT THINGS. JOIN OUR LIST
|
|
This foundation served to acknowledge hidden truths and injuries, and build the trust and courage for vital communication. It's not done by accident. Carrick has painstakingly designed a structure for every critical engagement since 1999. During a later engagement, Carrick adapted a method from Peter Senge called the Ladder of Inference. This technique is used to challenge debilitating assumptions-assumptions such as: is this person trying to kill me with his CYA? Does he look after only himself? Does he not care about what I do? When teams are under pressure to sell the ‘best product' or sell products for the ‘best price', they lose sight of their commitment to others. One result of this work was to provide two-way radios that allowed everyone in |
Other engagements over the years were able to open the door to finding willing and able leadership talent from within Jesse Engineering. Carrick, using a technique called 360-Feedback, arranged an inner and outer circle of seated participants on the river bank. __________ Engagements over the years opened the door to willing and able leadership talent from within.
|

|
The rules state that speaking one's mind requires joining the ‘inner circle'. An unusually quiet engineer joined the inner circle then asked for the right to give input to guide the strategic direction of the company. He truly wanted to help, but the second part of his request concerning his desire to lead was essential: he did not want to have to ask for the opportunity to provide that input.Why? Because it felt too difficult for him to ask. His request was courageous, verified by a palpable emotional intensity. The engineer, thrilled that nobody had shot him down, was blown away by the success. His confidence skyrocketed. Initiating new conversations, he contributed profoundly to the new leadership opportunities waiting for him in |
Jesse Engineering, with 10 years of culture change engagements, has become an emotionally supportive place to work. Most of all, Jeff Gellert hears these tough welders acknowledge that they now feel safe emotionally. Jesse Engineering is profitable in an industry with thin margins. The company understands the health-based value of a good vacation and is generous with time off. Their excellent safety record and reputable culture has attracted hard to find new talent, setting the stage for Jesse Engineering to outlast and surpass its competition with a new generation of leaders.♦
SIGN UP TO RECEIVE THE NEXT ISSUE OF IFCULTURE.COM
|
|
Being in the Wild to Build Traits, Rather than Skills
Carpentry. Dance. The ability to Type on a keyboard 70 words a minute. Welding steel. These are vital skills. But what’s the difference between a skill and a trait? “Traits are qualities of character,” explains Betsey Upchurch, a culture specialist for Bristlecone Learning. For instance, emotional intelligence—having empathy for others—is a trait. Wilderness experiences are one way to build core leadership traits.In the wilderness, teams rely on each other for survival; experiencing perceived danger together builds empathy. Trying new roles and behaviors during the experience opens the door to new insights. This is why traits based leadership programs naturally include feedback and in the wild the feedback is real and immediate. |
A team of 10 people experiencing infighting at a company will depend on each other when they are in the wilderness. However, explains Upchurch, “the experience becomes just another activity unless there is some deep reflection.” Therefore, activities must be designed for what the team members need to learn, (empathy, courage, grace) then provide them an opportunity to perform these activities in a better way. Most importantly, the teams must have a way to reflect on and analyze their experiences in the wild, and have a way to approach their collective roles with a new level of accountability. That accountability is the spark for learning a new and vital leadership trait. |
ifculture.com is the web magazine that brings you timely short stories about leaders who excel as models of culture-based leadership success.
ifculture.com goes granular to show you how to spend less money on survival and short-term fixes with sustainable-culture stories from successful companies. These companies face fewer distractions. They reach their ultimate potential. They have high-performing, vibrant cultures that ultimately contribute to the greater good.
ifculture.com stories capture how leaders :Receive ifculture.com in your inbox. It’s free. It’s informative. It’s success stories that take you beyond the bottom line. Click the Join Our List button at the bottom of this page.
Don't want to wait? Contact Bristlecone Learning for more fascinating stories on implementing culture change for the greater good.
10
|
Jeff Gellert, PresidentGellert’s career spans four decades in engineering with an
emphasis on steel fabrication and erection. He has worked in large and small companies and joined Jesse Engineering in 1983 to sit at the helm of a long-term family held business.
Jeff’s extensive experience overseeing companies that make
|
“big unusual things out of steel” remains interesting to him both due to the technical nature of the engineering challenges they face, as well as the leadership dimensions inherent in managing craftsmen, tradesmen, and professional staff in a low margin industry.
Jeff is active in industry trade groups and on the Board of his local Rotary, and stays inspired by frequent trips in his hand-made dory on rivers all over the continental Unites States.
Jeff received a B.S. in Civil Engineering from Carnegie Mellon University in 1970 and was part of the Executive Management Program at the University of Washington from 1997-98.
|








